Dark Horses Jumps Guide 2011-2012
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About this product Product Information Packed with insights on recruits from the Irish point-to-point field, French imports and unexposed and lightly-raced horses with the potential to progress up through the ranks, this guide features: Premier List; Handicap Specialists; Dark Imports; and, Cheltenham Portfolio.
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Letters accounted for twenty-five percent, news six percent and the remaining seven percent were in the features and opinions. The largest contribution of letters 19 from 43 was published in the Herald Sun. The — search revealed 29 stories, the majority 97 percent were articles in the sports section.
This included newspaper and other websites that posted content about the whip debate. Only one site was located in the search, with ten relevant comments. In Australia 88 posts, of which 62 were relevant, were sourced from four sites. The search revealed similar levels with five sites located and 54 relevant comments from 93 posts. Multiple posts by authors were included unless they were a repetition of earlier posts.
The media frames identified in this study were informed by previous studies on media analysis of issues relating to equine welfare [ 25 , 26 , 30 ]. The welfare theme related to whether the use of the whip was perceived as an issue or a problem, and who should make decisions about its use relevant frames 1, 2, 3, 7, 9, 11 ; the discussion regarding the rules, regulations and penalty structures was categorized as a governance theme frames 5, 6, 8, 10 ; and the economic theme related to discussions about gambling frame 4.
The frames are presented below:. The Whip as a Tool 1. This frame is predominately adopted by key actors involved in racing administration, racing insiders, and supported by racing journalists, enthusiasts and punters. As Tom Scudamore UK jockey , writes:. Years have been spent on the development of the whips that we now use, with findings that promote the use of the stick.
Yet instead of backing these findings, we are pandering to the ignorance of perception rather than educating the ill-informed as to why the whip is a necessary aid. The opinions of two groups emerged in this frame. In one group, actors argue that the whip is cruel; it inflicts pain and should therefore be banned. No animal should be allowed to be hit. It is, by any definition, barbaric. The second group was of the opinion that the whip did not inflict pain, but it should be carried for safety purposes rather than being used on the horses.
These two points were often mentioned in conjunction in the articles reviewed. Who Knows Best? The welfare of thoroughbred horses is extremely important to a diverse group of actors. In this frame, people who work with the horses on a daily basis trainers, jockeys, owners state that they know what is best for the care of their horses. From this perspective, people who are not involved in the industry should have no influence over how the business is operated.
What worries me is that the views of a small minority of people, many of whom are anti-racing, anti-everything, are driving this and their views are given equal weight to those who work with horses 24 h a day, seven days a week. Eight million watched the Grand National, or so wrote in to complain about the whip.
Not in my book. This frame did not appear to the same extent in , possibly because there was not the same level of concern about the whip being banned. Gambling 4. Gambling revenue is extremely important for the economic viability of horse racing [ 37 ]. And yet, this was a relatively minor frame. The main arguments were that punters would not bet on the races, or would limit their betting, if a rule was introduced that restricted the number of times the jockeys could use the whip in the last metres Australia or last furlong UK , if the horse was disqualified, or if the whip was banned.
Rules and Regulations 5.
This frame dominated the discussion in the UK and Australian media An example is Lee:. Sympathy from the racing public has largely rested with the jockeys since the bungled introduction of the new rules last month.
Very quickly, the penalties were seen as draconian and the restrictions as inhibiting the will to win. Memories being conveniently short, many even questioned why such reforms were needed. Similar dissatisfaction with the rules also featured in the Australian media with Gai Waterhouse describing the new whip laws as:. This argument was time-specific, appearing in the UK media up to the beginning of December , around the time when the penalties were reduced to satisfy jockeys and trainers.
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This frame also features a second argument, which stated that horses should be disqualified if the jockey breached the whip rule this is the major topic of discussion in This frame did not appear in the Australian media in as the major point of contention was over how many times the whip could be used.
The Australian amended rules did not set fixed penalties. In the UK, the rules changes were accompanied by a Guide for the stewards that detailed the penalties for offences. This frame does, however, emerge in the Australian media in as an integrity issue see Frame Ten.
The Horse 7. This was a relatively minor frame, where individual horses were spoken of and where human-like qualities were ascribed to the horses. Whip-Free Racing 8. UK specific : This minor frame offers a possible solution to the use of the whip. The committee from the Towcester Racecourse south-west England proposed trialling whip-free racing. This was heralded by some as a great idea, but dismissed by others. In this frame, Norway was mentioned as an example of a country that had successfully limited whip use. This was, however, dismissed by some as being irrelevant to the British racing scene.
This frame was not evident in Community Values and Change 9. Patrick Smith, writing in The Australian , produced the most articles in this frame arguing that the racing industry needs to change. This was a relatively minor frame in Australian media, and was even less evident in UK media.