Driving Innovation

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I was recently talking with an owner of a mid-size business who was implementing document intelligence — a form of AI —to streamline the processing of leases, reduce costs and improve efficiency. This allowed him to reassign members of his team to other roles, again putting the focus back on customers.

Innovation is not only about the technology you incorporate into your operations, supply chain and infrastructure to be more responsive to changing customer demands, marketplace disruption and competition. Data analytics continues to grow in importance.

While getting direct input from customers is essential to staying competitive and relevant, knowing what to measure and how to uncover insights that enable you to serve your customers can be an even bigger differentiator for companies. Flagging issues related to quality or changes in the sales pipeline early in the process allows management to proactively address any impact on growth.

A key takeaway is the central role that the customer takes in driving the innovation strategy for private companies.

Understand the Work of Innovation by Leader Level

US private business leaders are investing in technology to improve the customer experience; they see innovation being driven by customer demand and they prioritize customer data to increase innovation. Listening to customers, improving the customer experience and being ruthlessly focused on the customer are critical to success. This is a key opportunity for innovation at ambitious private companies. US private company leaders are increasingly investing in technology to improve the customer experience.

They focus their innovations and technology transformation to help them meet — and exceed — customer demand and see it as being the key to their future growth.

Théa, driving innovation

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Who we are What we do What we think Work with us Our locations. As part of the Initiative, start-ups will be able to gain exposure and benefit from matchmaking opportunities with private and public stakeholders within the ERTICO network. With guidance from ERTICO partners on innovation management, idea enrichment, and product and service definition along with other support, start-ups will be able to broaden their scope and take their ideas to the next level. The ITS European Congress in Eindhoven will also contain a Start-up Zone, offering start-ups a place to meet with decision-makers, governments, companies and investors and to connect with leading experts in the fields of future mobility, logistics and smart cities.

In the zone, there will be space for around 50 start-ups working in the areas of mobility as a service MaaS , vehicle automation, apps, last mile solutions or any innovative smart mobility solution to pitch their ideas to companies and experts with the experience needed to take them further. So, if you are a start-up looking to take your smart mobility solution to the next level, sign up to here for an opportunity to present your innovative business models, services and insights to the ITS community. For smart mobility companies, having access to the talent needed to make their visions a reality will be key to their success.

The Croatian company driving innovation forward

With this goal in mind, the Your Future Festival , which will be held at ITS European Congress, will provide a place for students, young professionals and companies to connect with each other, share their ideas, research and experiences and make valuable connections for the future. This event will have a laid-back festival vibe, with small stages where students and young professionals looking for a job, thesis or traineeship can promote themselves and showcase their talent in various pitches, workshops and activities, such as a hackathon sponsored by HERE.

For companies, the Festival will be an opportunity to establish direct contact with students and to showcase their brand to top graduates and young professionals from all over Europe.

Chris Anderson: How YouTube is driving innovation

For more details and to register, click here. All in all — ITS European Congress Eindhoven will be an exciting place to be for start-ups and young professionals and for companies hoping to benefit from their energy and innovative spirit.

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For information on registering to attend the Congress, click here. In this webinar we will explore the importance of new innovations in smart mobility and look at the Congress programme in general, highlighting events and sessions that should not be missed! Remember me.